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Digital Magic (or 3 for the price of 1)

By Alan on Tuesday, May 15th, 2007

Auto experts Mike Spinelli and Alex Roy engaged in a very lively conversation on today’s edition of Fast Lane Daily. In our very dedicated way of making the best show we can, we’re often pulling rabbits out of the production hat. Today our editor Ian Jenkins employed a little digital magic when putting together the show.

We shot Mike and Alex with our HDV camera at a 1081i setting (hi-def). Ian was able to create a 3-camera effect by digitally manipulating close-ups of both Mike and Alex, intercut with the master shot. Nice job, Ian.

Posted in Cars, Production | 1 Comment »

Punk Rock Promos

By Alan on Tuesday, April 17th, 2007

I came across the phrase “expression over virtuosity” in a story about punk rock I saw in the New York Times a while back. Musically, it made a ton of sense. In fact, it changed my life. Punk made it so you didn’t need to be a guitar virtuoso to express yourself. Get angry, thrash out your 3 chords, share your anger with the world. The Ramones, The Sex Pistols. They made my head explode with possibility back in the day.

Expression over virtuosity has equal relevance in the promos and branding pieces I have been making on the weekends for NNN. It’s like punk rock… a message and some very basic production skills. A cheap video camera is my electric guitar. I don’t need to perform sweeping guitar solos to get the message out (not that I could). It’s Expression over Virtuosity. Got an idea? Take a camera, shoot it, cut, share it around. I love the shoot-first-ask-questions-later approach. Sometimes this place makes me feel like Johnny Ramone.

Posted in Production, Promos | 1 Comment »

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