College radio rocks.
By Fred on Monday, August 13th, 2007Raleigh-Elizabeth Smith just made the jump from NNN intern to Veracifier Community Manager, though that’s a story for someone else to tell in this space. Raleigh is a veteran of the same college radio station that started me off working in media, and it got me to thinking what a great impact that particular version of the medium has had on my personal media world.
Just at Next New Networks, in addition to me, CEO Herb Scannell, producer Alan Kaufman, and legal consultant Roy Langbord worked in their college stations (there might be a few more I don’t know about); heck, it was a meeting I had with Herb as he was graduating that started our professional friendhip. And tons of others I’ve worked with regularly over the years (I know I’ll leave a lot out) include my former partner Alan Goodman, NY networking maven Bill Sobel, even my wife, in addition to dozens of screenwriters, movie directors and producers, and executives.
What’s it all matter? In this day and age of each of us having direct access to media without gatekeepers, it might not seem like much. But, I’m here to tell you, there is a no more pervasive, persuasive medium than broadcast radio. Ask anyone who’s ever been on a station in the biggest cities or in the tiniest rural frequencies, and maybe those isolated stations have an even greater impact. Sometimes a college station becomes the most important influencer even in a saturated market, just ask anyone who’s in the aura of a KCRW in Los Angeles or WFMU in New York.
And for those of us who got our start on campuses across the country there’s no feeling like your first, or last, moment on those powerful stations. They’re the greatest springboards for the confidence you need to take the leap into the lion’s cage of the national stage.
So, it’s clear I like college radio. Chances are you do too. Send ‘em some money, they probably could use it.










