An update on Epic-Fu
By Tim on Thursday, May 29th, 2008You may have noticed that Epic-Fu’s been on a break lately, as we and the show’s producers, Steve and Zadi at Smashface, have both been thinking about what path we want to take into the future.
In the past year, we saw real growth in viewership of the show over the course of the partnership; we worked together to execute innovative advertising campaigns for clients including Lionsgate, Sony Pictures, XBox Live and Mobivox; and we supported Smashface in the rebranding and successful relaunch of the show in their new incarnation as EPIC-FU. All the while, Steve and Zadi entertained their loyal audience every week and, as the pioneers of videoblogging and inspired, creative people that they are, were great people for us to work with.
With that said, after careful consideration of each company’s goals, we’ve made the decision to move our separate ways. Next New Networks is focused for the coming year on a strategy anchored around our building up our own networks in key categories like autos, entertainment, humor and style, and establishing some new partnerships in those areas. Similarly, Smashface is going to pursue their creative vision in a way that can be most effective for them.
I’m of course disappointed we won’t be working day to day with Steve and Zadi on Epic Fu, as it’s no secret that we’re good friends and enjoy working together. But it’s a great thing to know that we’ve come out of a year with some real success, and a strong vision for what’s next for our companies. We wish them a lot of luck in their next phase, and as always, we’ll be watching.


