We usually don’t blog our press much here, but everyone at Next New Networks has been working incredibly hard all summer, and two articles posted on NewTeeVee point out a few of the things people here have been putting a lot of time into trying to make happen. So it’s as good a time as any to congratulate our great team and let them know that others are starting to notice.
In Daisy Whitney’s latest column, “When Web Video Beats Old Media at its Own Game,” she points out a longtime obstacle in making VOD work, the lack of dynamic ad insertion capabilities, and highlights the recent things we’ve been doing to enable dynamic sponsor and ad insertion into our catalog of videos, and the campaign we just wrapped up across many of our networks for Universal’s Death Race.
If you tuned into a recent episode of Indy Mogul last week you’d probably have seen host Erik Beck mention the show’s sponsor, Universal Studios’ Death Race. And if you tuned into a 2007 episode of Indy Mogul last week you’d also have seen Beck tout Death Race there too.
That’s because Next New Networks, which produces and distributes the do-it-yourself visual effects show, has implemented technology from both Freewheel and Castfire that lets the web studio insert fresh ads, bumpers and host shout-outs for current ad campaigns into both current and older episodes in the Next New Networks catalog, imitating a longstanding practice in the traditional TV business.
[Full article]
And on Friday, in NewTeeVee Station (their guide to shows worth watching on the web), Jill Weinberger turned in her latest review, “Barely Political: Not Just Obama Girl Anymore.” Jill points out what we’ve been saying all along — that the videos that our brilliant team, including Rusty Ward, Tom Small, Mark Douglas and Mike Stevens, are doing have added a new dimension with “drier, more sophisticated humor — more Daily Show than JibJab.”
From two white guys rapping about buying a battleship just to go fishing in Stimulus Package, to Leah Kauffman’s pleading with Ann Coulter to perfect her, to Hillary angling for Obama’s VP slot with a well-timed Tom and Jerry reference, there’s a little something for everyone. It’s not all jabs at Repubs and Obama-stroking, either; with a tip to McCain’s balls and even some sympathetic Ron Paul coverage, there’s plenty of love to go around.
[Full review]
The review also recognized other great shows like Nite Fite and Zaproot, and spoke of Next New Networks as a “source of original content to be reckoned with.” That’s a great accolade that’s much appreciated — and with the slate of new networks and shows we’ve got on the way this fall and winter, I hope we’ll do even more to live up to it.