Congratulations to Digitas, Agency of the Year
Posted on January 8th, 2009by Tim
Congratulations to our friends at Digitas, who were just named OMMA Magazine’s Agency of the Year. In their profile, OMMA noted,
In 2008, Digitas did more than grow. For one, it became more creative, as evidenced by edgy, outlandish campaigns such as the “Share Something Juicy” effort for Starburst. Clients still come to Digitas because of its analytics and CRM capabilities, but today, the shop is becoming stronger at producing media-influenced creative; messages that live within their audiences’ milieu.
Digitas was our leading agency partner in 2008, working with us on Starburst’s highly successful sponsorship of our original series, Nite Fite (previous posts: one, two). And so we’re especially proud that OMMA’s profile cites it as one of the main examples of Digitas’ breakout work last year:
Digitas’ Starburst work also included sponsorship of a series of animated videos called “Nite Fite,” which feature two characters arguing key questions of the day - such as whether or not Rush is a heavy metal band. (Okay, maybe not exactly “key.”) The series has so far resulted in more than 2.5 million YouTube views, and a healthy number of video responses. “Their strategy was not about building a Web site. It was about being out there on the Web,” explains Carole Walker, vice president of integrated marketing communications, Mars Snackfood U.S.
Congratulations to everyone at Digitas and thanks to them for being such great champions of Next New Networks and online video creators. Special props have to go to Third Act group director John McCarus and the whole Starburst Digitas team, including Sarah Passe, Kim Frost, Billy Seabrook, Ethan Morris and the always-insightful Christine Beardsell.
