Announcing Janome’s ThreadBanger series machines
Posted on August 25th, 2008by Tim
The Janome ThreadBanger TB12 machine
In last week’s episode of ThreadBanger, we dropped a big piece of news on the DIY fashion world: Next New Networks and our lead sponsor on ThreadBanger, Janome, have teamed up to release the ThreadBanger series of Janome sewing machines, two new licensed products for DIY fashionistas everywhere. Watch the news on ThreadBanger in the episode below, or read about it on their blog.
This is part of the amazing momentum with advertisers we’ve been having, as highlighted in today’s TV Week article by Daisy Whitney, and shows another example of the many creative and deep ways online networks can partner with sponsors to reach the same communities. The new machines are now in stores across the country, getting the word out about ThreadBanger in all those points of sale, and we also benefit from the sale of every machine through our licensing relationship. Best of all, they’re state of the art, entry-level computerized sewing machines starting at a great price point ($299, less than a 16GB iPod Touch) — the kind of thing ThreadBanger would promote to their audience in any case.
If that wasn’t great enough, this weekend Mary, our indefatigably cool office manager, opened up People magazine to see that ThreadBanger was “What’s In” for fashion this month! Check out the scans below, and pick up this week’s issue to see for yourself. Great going, Rob and Corinne and the ThreadBanger team!
August 25th, 2008 at 12:57 pm
Congratulations Rob and Corinne!
August 25th, 2008 at 1:20 pm
This is awesome!
August 25th, 2008 at 1:42 pm
I think we can assume People knows that they’re talking about. Especially since we can all agree that patent leather is definitely out. Congrats guys, this is so freakin’ cool.
September 3rd, 2008 at 12:05 pm
[...] for new ways to integrate sponsorships. Nite Fite’s 15 second Starburst spots, Threadbanger branded Janome Sewing Machines, the list keeps [...]
February 12th, 2009 at 12:40 am
Congratulations.
March 25th, 2009 at 5:42 pm
Congrats! I will have to see how this compares with my Futura Singer CE-250!
Good luck!