Nite Fite: the reviews are in
By Tim.In the first week of our new series, Nite Fite, we’ve had amazing feedback from fans, blogs and the press, as much for the great quality of the show as for the innovative sponsorship model we’ve undertaken with Digitas and Starburst. To celebrate a great first week and a successful launch, we’re having a party tomorrow night at M1-5 with Nite Fite creators Dan Meth and Mark Vitelli as special guests, along with many people from Frederator, Digitas and Next New Networks who all worked so hard to make the show happen. There’s a Facebook invite if you’d like to RSVP, or leave a comment here to get the Evite by e-mail.
Here’s a roundup of some of the show’s coverage so far. Daisy Whitney of TV Week wrote:
[Starburst’s] entry into the online video business is one of the first big bets by a name advertiser on independent Web video. It’s a signal to the marketplace that shows repurposed from broadcast networks won’t command all of the dollars that are flowing into Web video.
AOL’s TV Squad called Nite Fite “very funny, and one worth setting a bookmark for.” NewTeeVee wrote:
Nite Fite is a fun, well-executed concept you’d want to watch even if candy weren’t telling you to do it. Animated dork humor that goes down easy. Sweet tooth optional.
But most importantly to us, all three episodes of Nite Fite so far have an average rating of five stars on both YouTube and the Nite Fite site, and comments are overwhelmingly positive. Nite Fite has already been featured by the editors of YouTube, iTunes, and Yahoo! Video, and by some of our favorite blogs including Drawn! and Cold Hard Flash.
Thanks to everyone who’s spread the word and helped us get this series rolling — we’ve got a lot of great episodes on the way, and this is just the beginning. Stay tuned to Nite Fite’s newly created Twitter feed, Facebook fan page, and blog for more updates, and if you’re in NYC, we hope to see you Thursday nite, where we’ll premiere some of the show’s upcoming episodes.
