No Surprise.
By Fred.
It’s no surprise to the followers of Next New Networks that internet television has gone mainstream; 150 million views is hardly “niche.” But it’s interesting to me how quickly the mainstream media has made the transition to covering our piece of the rock like it’s an everyday thing. Today there were two buried stories in business sections of The New York Times and The Wall Street Journal, mentioning internet TV as just another story to be covered. The Times trumpeted the value of the web (and YouTube in particular) for Superbowl advertisers, while the Journal bemoaned the slowness of advertisers to climb on board (hear, hear). Only a year ago the idea of launching a political campaign with an online spot was the hottest thing since sliced bread.
No big point here, but it’s fun to realize how fast the right ideas integrate themselves into our lives as if they were there all along.
February 15th, 2008 at 1:43 pm
It should also be no suprise that more and more corporations are abandoning traditional advertisement mediums like commercials and investing in the only marketing campaign that harnesses the Internet Television Merger. Commercials are becoming interactive shows and corporations are becoming Networking Giants through the utilization of unique Dot TV Channels.