So incredibly cool it hurts.
By Tim.Justin and the gang made an interstitial promo for Ultra Kawaii — our new cute pet videos network — and it was so fun, we had to put it out on its own. Embedded below, or check it out here.
Ultra Kawaii Promo, “So Cute it Hurts” from justin on Vimeo.
It’s hard for Americans to pronounce “Kawaii” right — as one of our viewers on Bebo recently noted, if you pronounce it wrong (”ka-WHY”), it means “scary,” and properly (”ka-wa-EEE”), it means “cute” — but as this promo shows, there’s a fine line between cute and terrifying.
Check out the site and Share the Kawaii!
Please promulgate us on the interweb.
