Comments on: WorldChanging on the New Media Landscape http://blog.nextnewnetworks.com/2007/09/27/worldchanging-on-the-new-media-landscape/ Just another WordPress weblog Thu, 20 Nov 2008 21:58:06 +0000 http://wordpress.org/?v=2.3.3 By: ted http://blog.nextnewnetworks.com/2007/09/27/worldchanging-on-the-new-media-landscape/#comment-440 ted Wed, 10 Oct 2007 23:59:30 +0000 http://blog.nextnewnetworks.com/2007/09/27/worldchanging-on-the-new-media-landscape/#comment-440 Simply, Congdon (it's unprofessional to call her "Amanda") was the top of the internet-native newscasters and that's why a somewhat overeager news division picked her up. For a traditional news organization whose upper ranks were probably more enamored with the idea of such a personality than willing to question the quality of her reportage, it was probably a given that someone who had relative success with an underpowered and - to them - unprofessional site would flourish when given the tools and access of a multinational corporation. It's traditional wisdom, but wisdom that ignored the new dynamics of web celebrity. Whatever your opinion of Congdon, it's easy to see that she did not flourish in the niche ABC carved out for her. There was no real change in what she did or what she put across - simply the logos and the graphics got better. Does that mean she does not have a place in journalism? It's really not for any of us to say - the market will determine that. What is easy to see is that a news organization of such quality could have cultivated and developed online talent from their large roster of qualified journalists and reporters instead of turning to an outsider. Perhaps then they would have gotten the final product that they wanted instead of having to publicly disown their own decisions. To me - the split says more about ABC's understanding of new media than it does about Congdon (whom I never truly expected to make it past a year.) I had the same opinion of ABC as I do now and the same advice to them - good and entertaining news presentation comes from proper instincts and an imaginative approach to whatever medium is being used - new media does not require a new understanding of what constitutes a good story and good delivery - look for the best people - not simply the most popular - and then put your best foot forward. Simply, Congdon (it’s unprofessional to call her “Amanda”) was the top of the internet-native newscasters and that’s why a somewhat overeager news division picked her up. For a traditional news organization whose upper ranks were probably more enamored with the idea of such a personality than willing to question the quality of her reportage, it was probably a given that someone who had relative success with an underpowered and - to them - unprofessional site would flourish when given the tools and access of a multinational corporation. It’s traditional wisdom, but wisdom that ignored the new dynamics of web celebrity. Whatever your opinion of Congdon, it’s easy to see that she did not flourish in the niche ABC carved out for her. There was no real change in what she did or what she put across - simply the logos and the graphics got better. Does that mean she does not have a place in journalism? It’s really not for any of us to say - the market will determine that. What is easy to see is that a news organization of such quality could have cultivated and developed online talent from their large roster of qualified journalists and reporters instead of turning to an outsider. Perhaps then they would have gotten the final product that they wanted instead of having to publicly disown their own decisions. To me - the split says more about ABC’s understanding of new media than it does about Congdon (whom I never truly expected to make it past a year.) I had the same opinion of ABC as I do now and the same advice to them - good and entertaining news presentation comes from proper instincts and an imaginative approach to whatever medium is being used - new media does not require a new understanding of what constitutes a good story and good delivery - look for the best people - not simply the most popular - and then put your best foot forward.

]]> By: joe http://blog.nextnewnetworks.com/2007/09/27/worldchanging-on-the-new-media-landscape/#comment-437 joe Mon, 01 Oct 2007 21:54:00 +0000 http://blog.nextnewnetworks.com/2007/09/27/worldchanging-on-the-new-media-landscape/#comment-437 Heah...she's a good looking blond with a great body and ABC thought they could use that old formula to sell internet ads. It didn't work. Bring on the next act. Things haven't changed much since vaudville - just the delivery systems. Heah…she’s a good looking blond with a great body and ABC thought they could use that old formula to sell internet ads.

It didn’t work.

Bring on the next act.

Things haven’t changed much since vaudville - just the delivery systems.

]]> By: BillCammack http://blog.nextnewnetworks.com/2007/09/27/worldchanging-on-the-new-media-landscape/#comment-439 BillCammack Fri, 28 Sep 2007 18:34:27 +0000 http://blog.nextnewnetworks.com/2007/09/27/worldchanging-on-the-new-media-landscape/#comment-439 It's an interesting phenomenon when people take what's essentially an anomaly and attempt to apply the facts surrounding that situation to a larger group or entire industry. Amanda Congdon has her own particular style. So does Lindsay, so does Zadi, so does Shauna, so does Casey, so does Veronica, so does Sarah, so does Obreahny..... Amanda being hired by ABC means....... Amanda was hired by ABC. Period. They saw a match between what they were trying to do with their show, and the on-air talent skills that Amanda was bringing to the table. Amanda going to MSM didn't mean we ALL were heading to MSM. Similarly, the contract ending after one year doesn't even indicate that the show didn't work in and of itself. I think the overall lesson here is "put your best foot forward" in whatever you're doing, because MSM's definitely watching. That doesn't mean they're going to be interested in YOU. That doesn't mean they're going to sign you, and even if they do... that doesn't mean it's going to last forever. It’s an interesting phenomenon when people take what’s essentially an anomaly and attempt to apply the facts surrounding that situation to a larger group or entire industry.

Amanda Congdon has her own particular style. So does Lindsay, so does Zadi, so does Shauna, so does Casey, so does Veronica, so does Sarah, so does Obreahny…..

Amanda being hired by ABC means……. Amanda was hired by ABC. Period. They saw a match between what they were trying to do with their show, and the on-air talent skills that Amanda was bringing to the table. Amanda going to MSM didn’t mean we ALL were heading to MSM. Similarly, the contract ending after one year doesn’t even indicate that the show didn’t work in and of itself.

I think the overall lesson here is “put your best foot forward” in whatever you’re doing, because MSM’s definitely watching. That doesn’t mean they’re going to be interested in YOU. That doesn’t mean they’re going to sign you, and even if they do… that doesn’t mean it’s going to last forever.

]]> By: Fred http://blog.nextnewnetworks.com/2007/09/27/worldchanging-on-the-new-media-landscape/#comment-438 Fred Fri, 28 Sep 2007 01:54:06 +0000 http://blog.nextnewnetworks.com/2007/09/27/worldchanging-on-the-new-media-landscape/#comment-438 Yeah Amanda! Yeah videobloggers! Yeah the new world of TV! Yeah Amanda! Yeah videobloggers! Yeah the new world of TV!

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