Steamrollers, detergent bottles, brownie mix
By Alan.
There’s been a curious twist in my home video production in the last week, with inspiration coming serendipitiously from objects around me.
While cleaning out my kitchen cabinets I happened upon a box of brownie mix that expired in the last years of the 20th century. Mixing the batter into a thick glob, I recreated an unfortunate curbside incident I had while stepping out of my car. A Channel Frederator promo was born.
When our street was being repaved, a steamroller parked overnight in front of my house became the impetus for a Fast Lane Daily spot. Later the same day, an empty detergent bottle being readied for the recycle bin sparked an idea for an Indy Mogul segment.
I learned that this ass-backwards approach to production has mixed results. Detergent bottle (good), brownie-mix dog doo (maybe), steamroller (better luck next time), though the sight of me sitting high in the driver’s seat (seemingly talking to myself) with a laptop and camcorder did catch the attention of the neighbors.
July 11th, 2007 at 9:36 pm
We gotta put all of the promos you mentioned here up on SpotCrunch and link to them on the blog. I haven’t seen them all… they sound awesome.