Got Joost!
By Herb.
We’ve been impressed by what our friends at Joost have been putting together in massing content from big and small. Yvette Alberdink Thijm, EVP of Content and Strategy for Joost, who I’ve known for years going back to Nickelodeon/ MTVN (before she added her second last name of consonants!) has been leading the charge in lining up partners like us in Joost, a p2p platform that promises program providers a quality video experience and flexibility to monetize independently or through Joost. Yvettte’s unique, her Dutch roots are great for an international company like Joost, and her understanding of content and flexibility in business deals has made her many friends. We’re happy to be one of them.
Today, we announced that a bunch of our networks — Threadbanger, Pulp Secret and Channel Frederator — will be launching on the Joost platform with more to come as we roll ‘em out. So see us around the world on Joost and check out our press release for details.
June 4th, 2007 at 10:53 pm
Joost is definitely an interesting platform, and one that seems well-positioned to introduce great content to new audiences. Congrats on the deal!
June 5th, 2007 at 7:36 am
And let’s not forget Daniel Paul, Joost’s West Coast head of content. Jed, Daniel and I worked together at Turner in the 90s. They’re lucky to have him.
June 5th, 2007 at 1:38 pm
Joost importance on reshaping the entertainment and communications industry. While all the kudos are deserved when speaking of the corporate structure and industry leaders brought on board, the broader picture is the concept. This will be the real beginning of “Global Economy”. If the U.S. is any example a strong economy is driven by strong marketing. The possibilities for Global marketing presented by Joost are endless. The biggest barrier will be the U.S. corporate mindset which will find key players being drug kicking and screaming into a new paradigm.
June 6th, 2007 at 12:27 am
I’m wondering if the blog content will somehow make it onto Joost? I’m not sure how that would work, but I’m curious.