Punk Rock Promos
By Alan.
I came across the phrase “expression over virtuosity” in a story about punk rock I saw in the New York Times a while back. Musically, it made a ton of sense. In fact, it changed my life. Punk made it so you didn’t need to be a guitar virtuoso to express yourself. Get angry, thrash out your 3 chords, share your anger with the world. The Ramones, The Sex Pistols. They made my head explode with possibility back in the day.
Expression over virtuosity has equal relevance in the promos and branding pieces I have been making on the weekends for NNN. It’s like punk rock… a message and some very basic production skills. A cheap video camera is my electric guitar. I don’t need to perform sweeping guitar solos to get the message out (not that I could). It’s Expression over Virtuosity. Got an idea? Take a camera, shoot it, cut, share it around. I love the shoot-first-ask-questions-later approach. Sometimes this place makes me feel like Johnny Ramone.
April 18th, 2007 at 8:55 am
I love the “expression over virtuosity” term, i have never been able to extract the creativity that lies within me, and since I have been getting into the mix here, i have started to find outlets for it. And with the help and guidance of the minds that roam these halls i feel that it’s only a matter of time…thanks for the mindset Alan