Comments on: Branding in the YouTube world? http://blog.nextnewnetworks.com/2007/02/13/branding-in-the-youtube-world/ Just another WordPress weblog Tue, 07 Oct 2008 00:51:01 +0000 http://wordpress.org/?v=2.3.3 By: food dye adhd http://blog.nextnewnetworks.com/2007/02/13/branding-in-the-youtube-world/#comment-12499 food dye adhd Wed, 03 Sep 2008 03:59:00 +0000 http://blog.nextnewnetworks.com/2007/02/13/branding-in-the-youtube-world/#comment-12499 <strong>food dye adhd ...</strong> food dye adhd ... food dye adhd …

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]]> By: Fred http://blog.nextnewnetworks.com/2007/02/13/branding-in-the-youtube-world/#comment-73 Fred Sun, 25 Feb 2007 23:24:32 +0000 http://blog.nextnewnetworks.com/2007/02/13/branding-in-the-youtube-world/#comment-73 Rob, being a stickler, I'd make the argument that a star --if you put it in incredibly dry, boring, almost useless language -- is actually a brand. If you accept my definition of a brand. A "star" --Tom Cruise, Julia Roberts, Anna Nicole Smith-- is a person who you can count on to deliver you a dependable experience, usually one in entertainment or media. Even a busniess star --Steve Jobs, Ahmet Ertegun, Ted Turner, Bill Gates, David Geffen -- becomes a star because of their performance in the business media. Same thing for a "brand." The brand --whether it's in media like [adult swim] or Nickelodeon, or in consumer products like Coca Cola, Toyota, Rice Krispies -- promises and delivers to be something dependable like content, attitude, taste, price, service, what have you. So, I'd argue that if the interactive world is delivering stars effectively, it's only a hop and a skip to delivering brands. I think. Rob, being a stickler, I’d make the argument that a star –if you put it in incredibly dry, boring, almost useless language — is actually a brand. If you accept my definition of a brand.

A “star” –Tom Cruise, Julia Roberts, Anna Nicole Smith– is a person who you can count on to deliver you a dependable experience, usually one in entertainment or media. Even a busniess star –Steve Jobs, Ahmet Ertegun, Ted Turner, Bill Gates, David Geffen — becomes a star because of their performance in the business media.

Same thing for a “brand.” The brand –whether it’s in media like [adult swim] or Nickelodeon, or in consumer products like Coca Cola, Toyota, Rice Krispies — promises and delivers to be something dependable like content, attitude, taste, price, service, what have you.

So, I’d argue that if the interactive world is delivering stars effectively, it’s only a hop and a skip to delivering brands. I think.

]]> By: Ron Mwangaguhunga http://blog.nextnewnetworks.com/2007/02/13/branding-in-the-youtube-world/#comment-72 Ron Mwangaguhunga Fri, 16 Feb 2007 02:20:07 +0000 http://blog.nextnewnetworks.com/2007/02/13/branding-in-the-youtube-world/#comment-72 I'm not so sure about branding. It seems to me YouTube has the probability of creating stars -- writers, performers -- of individuals, who would then, ostensibly, move into the more established forms (or monetize their own content for themselves). I’m not so sure about branding. It seems to me YouTube has the probability of creating stars — writers, performers — of individuals, who would then, ostensibly, move into the more established forms (or monetize their own content for themselves).

]]> By: Venture Voice http://blog.nextnewnetworks.com/2007/02/13/branding-in-the-youtube-world/#comment-71 Venture Voice Wed, 14 Feb 2007 16:43:22 +0000 http://blog.nextnewnetworks.com/2007/02/13/branding-in-the-youtube-world/#comment-71 <strong>Talking Back to Your iPod...</strong> Ever listen to Venture Voice and wish you could say something back to our guests? You can. Pop onto our site and leave a message in the comments -- most of the guests read them. Our most recent guest, Fred...... Talking Back to Your iPod…

Ever listen to Venture Voice and wish you could say something back to our guests? You can. Pop onto our site and leave a message in the comments — most of the guests read them. Our most recent guest, Fred……

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